Short title.
This act shall be known and may be cited as the "regional tourism marketing act".
Michigan · statute · 244 of 1989, Mich. Comp. Laws · 13 active provisions
This act shall be known and may be cited as the "regional tourism marketing act".
(1) The legislature finds all of the following: (a) Tourism is a major source of employment, income, and tax revenues in this state, and the expansion of the tourism industry is vital to the growth of this state's economy. (b) The tourism industry is important to this state, not only because of the number of people it…
As used in this act: (a) "Assessment" means the amount levied against an owner under this act. (b) "Assessment revenues" means the money collected by a regional marketing organization from the assessment, including any interest and penalties on the assessment, imposed under this act. (c) "Board" means the board of dire…
(1) In order to establish a tourism marketing program within a regional assessment district, a regional marketing organization shall file a tourism marketing program notice with the director. (2) The tourism marketing program notice shall contain all of the following: (a) A statement that the regional marketing associa…
(1) The director shall approve or disapprove a tourism marketing program within 30 days after a tourism marketing program notice is filed. The director shall not disapprove a tourism marketing program unless the tourism marketing program violates this act. (2) Within 40 days after approval of a tourism marketing progra…
A tourism marketing program may include 1 or more of the following: (a) A provision for establishing and paying the costs of advertising, marketing, and promotional programs to encourage tourism in the regional assessment district. (b) A provision for assisting a transient facility within the regional assessment distri…
(1) Upon the effective date of an assessment under section 4, each owner is liable for payment of the assessment computed by multiplying the percentage set forth in the tourism marketing program notice by the aggregate room charges imposed by the transient facility during a calendar month. Except as provided in subsect…
(1) The assessment revenues collected under this act are not state funds. The regional marketing organization shall deposit assessment revenues collected under this act in a bank or other depository in this state in the name of the regional marketing organization. The assessment revenues shall be disbursed only for the…
The board at regular intervals, but not less than twice per year, shall convene a formal meeting at which the board shall review its current annual marketing plan and its proposed annual marketing plan for the succeeding 1-year period. Once a year at these formal meetings, the board shall review and either approve or r…
(1) The vice-president of the travel bureau and the president or chief administrative officer of the regional marketing organization shall meet periodically, but at least once each year, to discuss the master plan and the annual marketing plan approved by the board. (2) The regional marketing organization and the trave…
(1) A regional marketing organization shall conduct a referendum on whether an assessment levied under a tourism marketing program shall be discontinued if both of the following requirements are met: (a) The tourism marketing program levying the assessment has been in effect for 2 years or more. (b) Forty percent or mo…
(1) An owner of a building or combination of buildings that is within a regional assessment district, that has less than 10 rooms or is located within 1 mile of a ski lift, and that otherwise meets the definition of a transient facility under this act may agree in writing to be subject to a tourism marketing program un…
A regional marketing organization is not prohibited from levying an assessment under this act because an assessment or tax based on a room charge under another law of this state is or may be levied on a transient facility.