Advertising

§ 741-a. Advertising. 1. Automobile broker businesses shall clearly and conspicuously disclose the following in all advertisements in any medium, and in any print advertisement such disclosures shall not appear in any footnotes and shall be situated in the top half of any such advertisement in an easily readable typeface: (a) That the automobile broker business is not a registered new motor vehicle dealer but is a registered automobile broker business as defined in section four hundred fifteen of the vehicle and traffic law; (b) The registration number issued to the automobile broker business pursuant to section four hundred fifteen of the vehicle and traffic law; (c) Whether any fees may be imposed by the automobile broker business for services rendered. Details of such compensation shall be provided by the automobile broker business upon request by the consumer; (d) That no warranty repair services will be provided by the automobile broker business; and (e) That the automobile broker business is not affiliated with any dealer, as defined in section four hundred fifteen of the vehicle and traffic law, or any motor vehicle franchisor, manufacturer, or distributor as defined in section four hundred sixty-two of the vehicle and traffic law. 2. The official business certificate of registration shall be clearly and conspicuously displayed at the place of business of an automobile broker business.