27 CFR 6.52

§ 6.52 Cooperative advertising.

United States · 27 CFR — Alcohol, Tobacco Products and Firearms · Status: effective

Cite this

Citation: 27 CFR 6.52, § 6.52 Cooperative advertising, United States, version 1 as recorded 2026-07-09, yourstate.us, https://yourstate.us/provision/115248
Permanent ID: ys:prov:115248@1
SHA-256: d178c128f00a0bb8165e36dd5989fbf14a086165559bcd26365af89a08eb32e7

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Full text

An arrangement in which an industry member participates with a retailer in paying for an advertisement placed by the retailer constitutes paying the retailer for advertising within the meaning of the Act.

Legislative history

This is a federal regulation, adopted through agency rulemaking under the Administrative Procedure Act — not enacted by a recorded vote of Congress.