S.C. Code § 34-29-120
Advertising
South Carolina · South Carolina Code Title 34, Chapter 29 — Consumer Finance Law · Status: effective
Cite this
- Citation
- S.C. Code § 34-29-120, Advertising, South Carolina, version 1 as recorded 2026-09-28, yourstate.us, https://yourstate.us/provision/1577540
- Permanent ID
ys:prov:1577540@1- SHA-256
08d1e2b47ae9999e4e8518e8640e92bc22a89f4118229e96628c57234645825e
The hash is SHA-256 of this version's text, with every run of whitespace collapsed to a single space and the ends trimmed. The ID always leads back here, and checking it says whether the text you cited is still the current version.
Full text
No licensee or other person subject to this chapter shall advertise, display, distribute, broadcast, televise or cause or permit to be advertised, displayed, distributed, broadcast or televised in any manner whatsoever, any false, misleading or deceptive statement or representation with regard to the rates, terms or conditions for loans. The Board may require that charges or rates, if stated by a licensee, be stated fully and clearly in such manner as it may deem necessary to prevent misunderstanding thereof by prospective borrowers. The Board may permit licensees to refer in their advertising to the fact that their business is under State supervision, subject to conditions imposed by it to prevent an erroneous impression as to the scope or degree of protection provided by this chapter.