“School service” defined

1. “School service” means an Internet website, online service or mobile application that: (a) Collects or maintains personally identifiable information concerning a pupil; (b) Is used primarily for educational purposes; and (c) Is designed and marketed for use in public schools and is used at the direction of teachers and other educational personnel. 2. The term does not include: (a) An Internet website, online service or mobile application that is designed or marketed for use by a general audience, even if the school service is also marketed to public schools; (b) An internal database, system or program maintained or operated by a school district, charter school or university school for profoundly gifted pupils; (c) A school service for which a school service provider has: (1) Been designated by a school district, the sponsor of a charter school, the governing body of a university school for profoundly gifted pupils or the Department as a school official pursuant to the Family Educational Rights and Privacy Act of 1974, 20 U.S.C. § 1232g; (2) Entered into a contract with the school district, the sponsor of a charter school, the governing body of a university school for profoundly gifted pupils or the Department; and (3) Agreed to comply with and be subject to the provisions of the Family Educational Rights and Privacy Act of 1974, 20 U.S.C. § 1232g, relating to personally identifiable information; (d) Any examinations administered pursuant to NRS 390.105 or the college and career readiness assessment administered pursuant to NRS 390.610; or (e) Any instructional programs purchased by a school district, a charter school, the governing body of a university school for profoundly gifted pupils or the Department.