7 CFR 1160.111
§ 1160.111 Promotion.
United States · 7 CFR — Agriculture · Status: effective
Cite this
- Citation
- 7 CFR 1160.111, § 1160.111 Promotion, United States, version 1 as recorded 2026-07-09, yourstate.us, https://yourstate.us/provision/23708
- Permanent ID
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Full text
Promotion means the following activities:
(a) Consumer Education, which means any program utilizing public relations, advertising or other means devoted to educating consumers about the desirable characteristics of fluid milk products and directed toward increasing the general demand for fluid milk products.
(b) Advertising, which means any advertising or promotion program involving only fluid milk products and directed toward educating consumers about the positive attributes of fluid milk and increasing the general demand for fluid milk products.
Legislative history
This is a federal regulation, adopted through agency rulemaking under the Administrative Procedure Act — not enacted by a recorded vote of Congress.