Media campaign

In this subsection: The term “Director” means the Director of the Office on Violence Against Women. The term “national media campaign” means the national “Choose Respect” media campaign described in paragraph (2). The Director shall, to the extent feasible and appropriate, conduct a national “Choose Respect” media campaign in accordance with this section for the purposes of— Amounts made available to carry out this section for the national media campaign may only be used for the following: In using amounts for creative and talent costs under subparagraph (A), the Director shall use creative services donated at no cost to the Government wherever feasible and may only procure creative services for advertising— In using amounts for testing and evaluation of advertising under subparagraph (A)(iv), the Director shall test all advertisements prior to use in the national media campaign to ensure that the advertisements are effective with the target audience and meet industry-accepted standards. The Director may waive this requirement for advertisements using not more than 10 percent of the purchase of advertising time purchased under this section in a fiscal year and not more than 10 percent of the advertising space purchased under this section in a fiscal year, if the advertisements respond to emergent and time-sensitive campaign needs or the advertisements will not be widely utilized in the national media campaign. For the planning of the campaign under paragraph (2), the Director may consult with— In using amounts for the evaluation of the effectiveness of the national media campaign under subparagraph (A)(v), the Attorney General shall— In carrying out this subsection, the Director shall ensure that sufficient funds are allocated to meet the stated goals of the national media campaign. The Director shall determine the overall purposes and strategy of the national media campaign. The Director shall approve— The Director shall be responsible for implementing a focused national media campaign to meet the purposes described in paragraph (2) and shall ensure— the campaign is designed using strategies demonstrated to be the most effective at achieving the goals and requirements of paragraph (2), which may include— None of the amounts made available under paragraph (3) may be obligated or expended for any of the following: The Director shall cause to be performed— The Director shall submit on an annual basis a report to Congress that describes— There are authorized to be appropriated to the Director to carry out this section $5,000,000 for each of fiscal years 2023 through 2027, to remain available until expended.