16 CFR 238.2
§ 238.2 Initial offer.
United States · 16 CFR — Commercial Practices · Status: effective
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- Citation
- 16 CFR 238.2, § 238.2 Initial offer, United States, version 1 as recorded 2026-07-09, yourstate.us, https://yourstate.us/provision/64009
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Full text
(a) No statement or illustration should be used in any advertisement which creates a false impression of the grade, quality, make, value, currency of model, size, color, usability, or origin of the product offered, or which may otherwise misrepresent the product in such a manner that later, on disclosure of the true facts, the purchaser may be switched from the advertised product to another.
(b) Even though the true facts are subsequently made known to the buyer, the law is violated if the first contact or interview is secured by deception. [Guide 2]
Legislative history
This is a federal regulation, adopted through agency rulemaking under the Administrative Procedure Act — not enacted by a recorded vote of Congress.