16 CFR 239.4
§ 239.4 “Lifetime” and similar representations.
United States · 16 CFR — Commercial Practices · Status: effective
Cite this
- Citation
- 16 CFR 239.4, § 239.4 “Lifetime” and similar representations, United States, version 1 as recorded 2026-07-09, yourstate.us, https://yourstate.us/provision/64016
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Full text
If an advertisement uses “lifetime,” “life,” or similar representations to describe the duration of a warranty or guarantee, then the advertisement should disclose, with such clarity and prominence as will be noticed and understood by prospective purchasers, the life to which the representation refers.
Legislative history
This is a federal regulation, adopted through agency rulemaking under the Administrative Procedure Act — not enacted by a recorded vote of Congress.