Cal. Business and Professions Code § 17030
Cal. Business and Professions Code § 17030
California · California Business and Professions Code · Status: effective
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- Citation
- Cal. Business and Professions Code § 17030, California, version 1 as recorded 2026-07-25, yourstate.us, https://yourstate.us/provision/778155
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Full text
“Loss leader” means any article or product sold at less than cost:
(a) Where the purpose is to induce, promote or encourage the purchase of other merchandise; or
(b) Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or
(c) Where the effect is to divert trade from or otherwise injure competitors.