Cal. Government Code § 8420

(a) In the selection of its awareness and outreach campaigns, the office shall consider all of the following criteria: (1) “Equity,” meaning the ability to target audiences that include Californians who are disproportionately impacted or experience the greatest health and social inequities. (2) “Data-informed decisions,” meaning respective agencies and departments that have or can provide issue-specific data to inform strategy and evaluation. (3) “Actionable areas,” meaning issues that have the opportunity to provide reliable and actionable information and resources that can empower impacted communities. (4) “Risk severity and urgency,” meaning issues that present a threat or concern to the lives and livelihoods of the target audience. (5) “Cross-agency coordination,” meaning issues that require coordination and collaboration across multiple agencies or departments. (6) “Outcomes,” meaning issues that have clear, measurable goals. (7) “Emergent matters,” meaning responsiveness to urgent, new, and emerging issues, including one-time investments. (b) The office shall create and post on a publicly available internet website guidelines for an award of funds made under any appropriation of funds to the office for community partnerships or strategic communications.